When you wish to expand your products or services, that is not the time to increase that rate of marketing but to make a connection with your customers. You have to make your products or services to be a sign of inspiration for your customers to look into and want to be part of your brand. This can also be known as lifestyle branding and it is one of the most quickly growing brands type of marketing styles around.
But first what is lifestyle marketing?
Lifestyle marketing is a unique kind of marketing in which the product is marketed in such a way that goes along with the goals, ideals, and aspirations that are met for the audience that is part of the ideology and the purpose of it existing.
So, What is a Lifestyle brand?
It is the next phase of product marketing, it is not only selling a physical product now, but a lifestyle with it. For instance, you are selling a coffee maker, now you will not only be selling the coffee maker, but you are also selling the lifestyle that all clients want when they purchase that product. The campaign has to impart the customer in an emotional level between your products and them.
You need to find a way to motivate and inspire your customers. The idea is to focus on adding to the customer lifestyle and not the product itself and make the way of life simple for their customers. The customer has to get that feeling of the need of the lifestyle that is associated with that exact brand. If the phase is done very well, it will make marketing very successful and the medium that is mostly used is social media which can burn like a wildfire.
What is the importance?
It is a strategy that lasts for a long time that brings customers and your brand closer than ever. It can not only be for one product, it can create different chains of products to purchase from for example when one has a facial cosmetics company, you can connect your customers to other products from your company that will inspire them to have a better lifestyle with your products. It is very effective and it works more than the normal advertising that is normally done, it also helps to get potential customers to yourself quicker. You have to understand what motivates your customers, their past experiences, and their interests, as this will help your company.
First, you have to find out your customer’s interests, what’s motivates them and why will they like your products. When you answer these questions you are at a good start to lifestyle branding. Always keep in mind that you are branding lifestyle, not the product.
The products that are been branded should go along with the interest of a particular group of people or culture that will inspire and motivate them and contribute to them one way or another in their lifestyle.