Volkswagen has always had the aim to shape mobility for several generations to come. We all know the types of vehicles this company has given the world.
It has helped make individuals and millions of people move to several places affordably. Having the vision of making transport have a wonderful shape through generations to come, this article is going to talk about Volkswagen innovation strategy in advertising over the last few decades and how they have reached the point of making an innovation strategy for the year 2025. The goal here is to make movement and transportation sustainable for all of us and generations to come.
The promise and strategy of innovation were to provide digital networking, electric driving, and autonomous driving. Volkswagen offers a quiet, clean, intelligent, and safe automobile. Having a core product which becomes even more emotional and it offers all its new users a brand new driving experience. This also becomes a part of the solution whenever it comes to protecting the environment and the climate. This way, the car continues to be a cornerstone of individual, contemporary, and affordable mobility for the future.
The CEO of Volkswagen talked about the strategy for the year 2025 and after. While he was doing so, he talked about their advertising strategy that has been used for decades now.
The Volkswagen Innovation Strategy in Advertising through the Last Few Decades
1. Getting the clients excited
The corporate brands available are moving with cheap city cars, light commercial vehicles that are functional, and also sports exclusive cars. This has been in our DNA right from time. Having strong brands which help in offering mobility that gives people around social participation and individual freedom. With our ecosystem that is digital, we bring our customers the entire world into their vehicles. We want to inspire new clients and help to keep them loyal to us. This is because we get recommended only by loyal clients.
2. Excellent employer
For us to gain the success that we needed to be sustainable, we needed committed and competent workers. We helped in promoting motivation and satisfaction by granting equal opportunities and helped with creating a sustainable work organization. This is based on a cooperative, positive, and open culture. Having a high diversity in leadership. These elements help retain employees at the company and to also get the best talents available from all around the world who would work with us enthusiastically.
3. The role for safety, environment, and our integrity
Climate change takes us all to a turning point. It is one of the most serious challenges humankind has seen and experienced. Being one of the largest manufacturers of automobiles, they lead the way holding responsibility on their shoulders. They still focus on providing transportation and making use of electricity.
They hope by the year 2050, the entire automobile company would be a CO₂-neutral company.