white-black-and-green Nike high-top sneakers

How Nike Has Transitioned from Sportswear to a Lifestyle Brand

For many people, Nike is synonymous with sneakers. And while the company certainly got its start in the world of athletics, it has since become much more than just a sportswear brand. In recent years, Nike has successfully transitioned into a lifestyle brand, appealing to consumers who want fashionable, functional clothing that can be worn both inside and outside the gym.

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women taking photo near beach at daytime

WHAT IS A LIFESTYLE BRAND?

When you wish to expand your products or services, that is not the time to increase that rate of marketing but to make a connection with your customers. You have to make your products or services to be a sign of inspiration for your customers to look into and want to be part of your […]

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