Retro Marketing: Best Walkman Ads of the 1980s

The Sony Walkman portable radio was something that a lot of us once loved. We used it in the 1980s and 1990s, and this was the era of Walkman ads, where we saw creative ads that tried to convince us to purchase a Walkman. We will look at the stereo revolution, as well as some awesome Walkman ads that you may enjoy.

The Personal Stereo Revolution

When this type of stereo came about or the tape players came into existence, a number of us couldn’t have enough of them. This personal tape player was one that was embraced by everyone. You could see the joggers pacing around with the personal tape players. You could see the students strolling around, showing off with their personal tape players. The same could be said for roller skaters and commuters. Who would blame them? The Walkman ads back then were intriguing.

These tape players were not heavy, but they appealed to the emotions of a lot of us, compared to a pile of hula hoops. Many people used it day and night, and this affected the ears negatively. Thank the heavens for the coming of hearing support products like Progressive LabsEar Drops and Squip’s Kyrosol Ear Wax Removal Kit.

When these personal stereos came into existence, they had no choice but to listen to them. When they did, it was common to see them staring ahead of them, with the Mona Lisa smile showing on their lips, while they danced to the songs from their tape player until the juice from the batteries ran out.

What the Critics Said

When the Walkman came into existence, there were a lot of critics that didn’t fancy it. They felt that it would reduce the level of conversation people would have. They felt that more people would prefer to listen to songs than talk to one another.

Other critics were of the opinion that it would lead to more accidents. The users would go out with the Walkman in their ears and not hear the sound of a coming motor vehicle. This could lead to a lot of accidents.

Some were of the opinion that it would lead to health consequences. The fact that they blasted loud songs in their ears daily meant that their ears would suffer for it. Many people suffered from hearing issues that could have been solved with ear/hearing supplements.

Those that loved this innovation felt that it was a case of Chicken Little, crying that the skies were falling. One of them that had such a thought was Fred Wahlstrom, a Sony spokesman. He said, “People want to listen to music wherever they go. People are very conscious of sound.”

As 1979 moved, Sony brought out the Walkman tape player, which a lot of consumers couldn’t get enough of. The chairman of Sony said that having this would allow his kids to listen to whatever songs they wanted, and they did. 

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