Advertisements from prescription drugs at the end always have a long list of effects that could happen if you don’t properly consume these products. And why does this always happen? Is there someone that checks all these adverts to make sure that these side effects are actually true?
These prescription drugs on TV could be amusing. Think about the ads for drugs like Lunesta, a sleeping aid. There’s a voice that is calm that tells you that this drug would take you to a land of peaceful sleep. There’s also a voice telling you that you could end up driving in your vehicle sleepy, feeling like you want to kill yourself, or get an allergy which could end up giving you a swollen throat. Woah!
Why These Ads with Side Effects?
Since these adverts hit mainstream media in the 1990s, this format has made researchers go and learn what happens with communicating these risks with potential clients. Because apart from all the regulation, these adverts forget about lots of information, they would not include them and this would be potentially deadly.
These drug companies aren’t supposed to tell patients everything and how their drugs perform what they are supposed to do. These firms do not have to tell everyone who would get better after taking this drug or who wouldn’t. They don’t need to tell everyone who would get harmed. They don’t need to talk about its cost. It shouldn’t even mention affordable options or talk about diet or reasons for clients to exercise and how that would be better for these clients than to continue being stuck on drugs.
These drug companies do not have any incentive to tell you that this new drug, which helps people sleep, could give you only 10 minutes more sleep compared to every other night, and it could make you drowsy to the point that you could have an accident while driving when you wake up on your way to work.
These adverts are available for many reasons. Pharmaceutical companies simply want to sell these drugs. Because of this, there are several situations where they could overstate the components, which would help and reduce the negative components in a way the drug would still gain customers.
Researchers also know now that very few customers get the necessary data on the benefits of the drugs. Most people just get and make use of vague statements which most times oversell these products. These are because of the possible side effects that haven’t been learned by the consumers.
The list of the side effects could be very hard to understand and make sense of. These are like how a pilot of an airplane would tell you this journey is taking you to the land of your dreams, but they obviously wouldn’t mention all the horrible things which could happen on the way, like turbulence and so on.
Let’s get to accept and understand these ads. We all should be more cautious about pharmaceutical drugs. That is why the adverts include the side effects.