Looking for the next great taste sensation that would sweep the nation off its feet? We’ve got America’s snack food engineers on the job! They have plenty of experience when it comes to experimenting with unique flavors. You’ve got to be willing to take a chance when you want to find the best edge to […]
Funny TV Ads: What We Love About the Snickers: Hungry Betty White Ad (2010)
You can rarely accuse Snickers of a bad taste. The commercials from the campaign were all 30 seconds. One of the most memorable ads by Snickers was the Snickers: Hungry Betty White ad in 2010. In the year 2009, Snickers was facing some business hardships. The candy bar started losing its market share and the […]
Types of U.S. Presidential Political Ads to Expect in 2020
We should expect different types of presidential campaigns this year. Some of them might be those that were used from the past. Some will be mostly aimed at the current events of the past year, surrounding issues like COVID-19 or Black Lives Matter. Keep reading to learn about the types of U.S. presidential political ads […]
Most Annoying Advertisements that Popped Up During COVID-19
Right from day one, a lot of brands need to advertise their products online. It is part of their marketing plans and strategy. There are a lot of successful businesses that make use of advertisements to engage and reach new customers. But these days online advertising can be irritating to people using the internet to […]
From Homemade Candles to International Success Story: Yankee Candle
Welcome to the Yankee Candle story, which can be your success story too. A lot of things happened before our story became a success. But this article would simply be mentioning some of the important parts of this success story. The Yankee Candle Success Story In 1969 on Christmas, Mike Kittredge was about 16 years […]
What Type of Business Strategy Does Disney Use to Attract Customers to Its Theme Parks?
You may wonder what type of business strategy does Disney use to attract customers to its theme parks. The truth is that the Walt Disney Company uses four basic strategies to attract loyal customers to all of its parks. Keep reading to learn more. 4 Major Strategies Disney Uses to Attract Customers to its Theme […]
Iconic Ads & the Stories Behind Them
Anytime you think about brands you know, there is a chance you could recall the brand name and even the slogans for their campaign. These days, almost every brand comes up with beautiful slogans that would make a lasting impression in the hearts of their target audience. The 5 Most Iconic Ad Campaigns Nike – […]
What are the Three Steps of the Innovation Process?
There are three steps in the process of innovation, and they include gaining insight, identifying the problem, and creating a solution. Getting insight into an organization and how it works is important in sparking innovative ideas and change. You need to be constantly questioning and challenging the status quo. And if you feel stuck at […]
Marketing Success Story: Barbie Reveal Doll
I look back at my childhood and remember with a feeling of nostalgia the memories my friends and I created by playing with Barbie dolls. Look around you, you will observe that there’s been the new invention of toys the children play with, and Barbie dolls are definitely among them. Barbie was officially recognized on […]
Typical Job Duties and Marketing Manager Work Conditions
The job of a marketing manager should not be underestimated anywhere in the world. People with this job are seen as the communication link between an organization and its customers. They are in charge of coming up with messages to sell the company’s image in a good light. The duties of a marketing manager can […]