What are the Three Steps of the Innovation Process?

There are three steps in the process of innovation, and they include gaining insight, identifying the problem, and creating a solution. Getting insight into an organization and how it works is important in sparking innovative ideas and change. You need to be constantly questioning and challenging the status quo. And if you feel stuck at […]

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Marketing Success Story: Barbie Reveal Doll

I look back at my childhood and remember with a feeling of nostalgia the memories my friends and I created by playing with Barbie dolls. Look around you, you will observe that there’s been the new invention of toys the children play with, and Barbie dolls are definitely among them. Barbie was officially recognized on […]

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Typical Job Duties and Marketing Manager Work Conditions

The job of a marketing manager should not be underestimated anywhere in the world. People with this job are seen as the communication link between an organization and its customers. They are in charge of coming up with messages to sell the company’s image in a good light. The duties of a marketing manager can […]

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Marketing Stories: Vintage Tea Ads

Tea is widely known for its ability to greatly reduce one’s chance of suffering from cardiovascular disease. It also helps in improving the flow of blood in our body, along with some other health benefits. Tea improves our overall well-being. Here’s how. Why Drink Tea? Tea can be described as a self-care beverage that provides […]

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Top Management and Marketing Concepts

If you are interested in management and marketing, there is a great chance that you have come across different management and marketing concepts. There is hardly any business that can’t succeed without having the right management and marketing concepts. Marketing concepts when used in business, no matter the type of concept it is, are important […]

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Strategic Marketing Job Tactics for Business Success

The goal of every business is to succeed, but success is not a pit you can mistakenly fall into. As an entrepreneur you have to be ready to work hard and smart. Fortunately, with the advent of the internet, the door of success has been opened wider for smart and up to date entrepreneurs. Identifying […]

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