What is a Digital Communication Manager?
A digital communications manager is expected to be creative, tech-savvy, smart, a storyteller, a guru, and updated about the trends in the marketing and communications space. The primary purpose of a digital communications manager is to see that an organization is well represented to the public and ensure that the brand is promoted to the right audience. So what then does a digital communications manager do?
7 Responsibilities of a Digital Communication Manager
Promoting an Organization’s Products and Goals to the Public
Every organization is set up to either sell a product, service ,or achieve a goal, and it is the duty of a digital communications manager to see to it that this product, service, or goal is within reach of the right audience. Therefore, running and maintaining promotions is one of the core duties of this position. One has to come up with creative ideas and strategies to ensure this is achieved. For instance, if the target audience may be young adults, the digital communications manager and the team have to use advertisements that can attract that group on platforms they naturally gravitate to like their mobile devices.
Managing an Organization’s Website or Blog
This is where the storyteller comes alive. The management of a website or blog requires the creation of content. This content has to be catchy and should be able to unveil the organization’s aims, attract clients, and keep them. The position requires the wearing of different hats – that of a photographer, editor, proofreader, graphic designer, and digital analyst. Multitasking is a skill a digital marketer must be willing to master in order to organize things.
Manage Strategic Communications
Managing relationships is key to building the brand. A digital communications manager has to ensure that communication is managed, and strategic moves are made by coming up with communication strategies that will make the organization easily accessible.
Establish and Maintain Effective Relationships with All Stakeholders
The stakeholders are the spine of an organization and must be kept updated on the progress of the organization. A working relationship must be established and maintained to keep the stakeholders happy, as happy stakeholders make a thriving organization.
Assess the Competitive Content of Other Related Businesses
It is the duty of the digital communications manager to assess other related businesses and see to it that improvements are made internally to beat the competition.
Conduct Marketing Research
In order to support any required project and keep up with marketing trends. Conducting in-depth marketing research regularly is key. The world is always on the move, and the digital space moves twice as fast; to have one’s thumb on the pulse the importance of research cannot be overemphasized. To sell the brand, one has to know the market’s temperament.
The budget for media buying, advertising placement, billboard installations, and digital marketing has to be planned by the digital communications manager to ensure that the best results are achieved.
Digital communications managers are in high demand both in the private and public sector, because their job is a crucial one for the growth of a brand. They are like the corporate fairy godmothers, and their knowledge and expertise can turn the fortunes of an organization.If you’re looking for a digital communication manager job, try Indeed or Glassdoor.