I would like to tell you about The Importance of Nano Influencers for Your Brand. But before I carry on I would like to define Nano Influencers before I go ahead and tell you how essential they are to your brand.
Nano Influencers Definition
Nano Influencers refer to the girl/guy around the corner. It gives off that vibe. You can remember them with the fact that they could feel like little people with some loyal cute following. They are normal users of social media platforms and they help you engage your network better than you would have in their absence.
These Nano Influencers have a thousand to ten thousand followers. These aren’t searching for fame. They are great fans of brands they enjoy and prefer.
Whenever they get passionate about a particular brand, like yours, in this case, they get to share off experiences that are authentic and then they grow through a community that’s close to it.
You could start wondering why a brand would decide to pay someone that has a small amount of following to market their brand. These marketers get the fact that these engagements can help them with connections and trust.
This is a cost-efficient way to work making use of nano influencers that charge people with fees that is smaller. This helps in making things easier to get the specific target you have in mind. If you hire a lot of Nano Influencers for your brand, the better for you. They are quite easy to approach. This would in the end help your brand gain more connections and it’ll entail higher networking rates too.
Nano Influencers cannot be called influencers that do this by profession. Some Nano influencers would collect some free samples as they exchange this for some posts. These aid in the generation of posts from their social media platforms.
Why is the Importance of Nano Influencers for Your Brand?
These Nano Influencers help in the generation of a high level of engagement. They have about ten times the engagement rates on social media platforms like Instagram when you compare them to how you would have influenced your brand on your own without them.
They have specific and defined followers that care and are passionate about what they do and post. These followers can engage and only interact with their audiences.
These Nano Influencers can create conversations with meanings to their followers. They also have a very high rate of engagement which helps in increasing the reach of the brand and helps in driving conversions too.
They are also eager to be a huge brand part. Through some time, these Nano Influencers can grow a whole of followers. This way, your brand would get busy and be filled with a lot of traffic. Nano Influencers love and enjoy helping your brand. Some time they could reach out to you and would tell you they want to help make your brand blow.