Innovative travel marketing campaigns allow brands to ponder about the perfect marketing strategy to get more people using their brand.
The aim of every travel company is to sell travel packages, which they get in front of their customers through innovative travel marketing campaigns.
For your benefit, we’ll take a brief tour of the innovative travel marketing campaigns in the market now. These tourism marketing strategies can go a long way in helping you build yours and reaching your own goals for business success.
We will look at tourism campaigns from different parts of the globe.
5 Innovative Travel Marketing Campaigns
If you read about the marketing strategy of this French national railway operator, you will be amazed at how much it succeeded. This company had a plan to get more people to travel by train. They wanted people to ditch other means of transportation and go for trains, and they succeeded.
They started by creating blue doors showing photos of different scenic parts of Paris. People were shown the beautiful sights they could reach if they used the trains, and suddenly, train usage increased!
In a bid to get more people to fly through British Airways, they came up with the Look Up Digital Billboards. You were shown interactive billboards that pointed up to the airplane in the sky in all its magnificence, encouraging people to fly through British Airways.
It is no news that many people are giving up the outdoors for the indoors lifestyle. Quebec tried to display this idea. Quebec is one state that loves outdoors, and it tried to encourage its citizens to see more places by showing them how they suffer if time spent outdoors was taken away from them.
Many people would not have thought that Oregon is one state that should be visited when ranked with other destinations in the world. How were they able to etch themselves in the minds of travelers? It is quite simple. They made an anime-inspired video, creatively adding bunnies to the video. Before you know it, many people were surfing the internet, seeking tickets to visit Oregon. They wanted to see what Oregon was truly made of.
Australia wanted to get a lot of people to visit its country, and it came up with a brilliant stunt showing an ad for a fake movie. It decided that it would spend the $3 million that was expected if one wanted a 30-second spot during the Super Bowl. The campaign ended up being successful, as more than seven million people watched their stunts on YouTube alone.