Are you tired of giving the excuse that your company or business is going down or becoming less profitable because the entire world is facing a global pandemic? Do you want to stand out from the “during this unprecedented time” marketing trap? Well then, you would most likely want to give this a thorough read.
The coronavirus pandemic has taught so many business people a lot of lessons especially concerning preparation for difficult and unforeseen situations. In this article, we’ll look at how you can escape another situation like this one.
1. Keep looking out for opportunities
It is, of course, very daunting to see big opportunities just lying around waiting for you both before and during unprecedented times. This means that if you were using a strategy for scanning for opportunities, you would have to change it to a fiercer one or put more force into the one you were using.
One thing that great marketing gurus will always say is that opportunities are always available, they just need somebody who’s winning to look deeper. Another thing you must know, especially if your business is still new, is that you can’t wait till the big opportunities arrive, make do with every little one you find and take advantage of it.
2. Reduced budget for increased returns
One thing that businesses have found out and are taking advantage of at the moment is that they can do more with very little. Find every possible means available to reduce your expenditure and increase your effectiveness.
If you don’t see any new way to reduce your budget, then substitute some of your current expensive activities for much cheaper ones. The goal is to achieve better sales.
3. Free products
Spreading your reach towards new customers means indirectly spreading your income sources. This may not be applicable to every company but if you believe that your company is capable of giving out some of its products to acquire new customers then you must, by all means, do that.
It is currently difficult for people to patronize one company and continue doing that at this time. Everyone is looking for an easier and less costly way to do things. Now, if your company can give that to them for free, even if it’s only once, you’d have won their hearts.
4. Put your customers first
The time has passed when you try to project your company’s abilities and strengths. Customers now focus on their problems. Who wouldn’t agree? They’ve had enough time to think about it during the pandemic.
Now is the best time to place them and the problems you believe they are facing first. Show them less of what your company is and more of the problems you can solve. If pricing is going to help solve their problems, you should work on it and let them know that you have.
It is always best to always prepare ahead of time for any situation, whether favorable or unfavorable. Strategize and ensure that your business is never caught off guard. These tips will help you climb.