Should you enter into advertising? Let’s face it, the last thing that most people have in mind is essential oils. In fact, when they see a big sign with a man in a white coat saying they have instant relief from their problems, they cross the street so fast! You may want to know how to get into advertising if you sell essential oils because it is vital for your business.
Your company sells essential oils, and you think that advertising would help sell more of your oil. But advertising is expensive, and you don’t want to spend any money on advertising that isn’t absolutely necessary. You want to spend your money on advertising that is really useful to you.
So how can you get advertising that is useful to you?
First, get clear on what your company is. What are you selling? What problem are you solving?
You need to answer those questions before you can advertise effectively. Advertising is storytelling, and storytelling works best when you have something to say. When you have nothing to say, advertising is a waste of money. So you need to say what it is you’re selling. And then you need to answer those questions. Also, you need to:
- Identify what kind of advertising is most effective for selling your essential oil.
- Find people who will buy your essential oil.
- Figure out how to get them to buy from you.
- Measure what you’ve done.
- Repeat what you did.
If you’re selling essential oils, there are only a few ways to go. The first is to just sell to stores, direct to end-users, or distributors. You can sell through a website, or if you’re really ambitious, you can start your own brand.
The advantage of websites is that you can get customers worldwide and that most people are looking for things online. The downside is that you only have control when you design the website, and when the website is down, you can’t sell anything.
You can also sell to distributors, companies like Amazon, that distribute your products to stores or deliver them directly to end-users. Selling to distributors means you have less control, and your margins are lower, so you have to be more confident of demand.
If you want to sell directly to end-users, you need people to sell to, which usually means recruiting your own sales force. You will need a home office, and you’ll need a sales force. That means hiring and training people, setting goals, and keeping track of their performance.
But if you’re going to sell to distributors, you don’t need a sales force. You can sell to distributors directly, or you can hire another company, like Amazon, to sell your products for you.
If you sell to distributors, though, you have to learn something about supply chains, logistics, about managing inventory. Selling online is more accessible than selling to stores, but you need to know how to sell online.
You can also sell to stores directly, but that’s harder, and it means that you have to work with merchants. You also have to learn something about selling to retailers.