Presently, we live in a world where all consumers are digital consumers. Everyone is craving all the attention. A single person that uses the internet gets served about a 1,700 banner ads monthly. Yet only half of these ads will be viewed.
In an environment which has restaurant and food ads competing for your attention, several names could be forgotten in the competition sea. If you don’t slay and impress enough, all the efforts used in the creation of your restaurant ads would just waste for nothing. This article talks about food advertisement tricks and tips for ad executives. So keep reading to learn more.
Food Advertisement Tricks Every Ad Executive Should Know
- Strike a fine chord with your clients.
The ad for your restaurant has the potential to tell your diners compelling messages. Brands are like great people with unique values and personalities. If your restaurant was a human being, what type of voice would they have? What type of message would you like them to communicate. Not everyone likes listening to noise. Campaigns that have emotional materials perform wonderfully; they do so well rational content doesn’t stand a chance.
- Keep everything interesting with visual storytelling.
Your audience would get so annoyed if they kept hearing the same types of stories by a lot of separate brands. You need to level up your ad using images that are fresh. This would make your diners excited to see what you have next for them to come and enjoy. A photo speaks a bunch of words, you know. Lots of people remember content, especially when there are photos included.
- Make use of color.
Apart from the fact that colors are fun, when you make use of them effectively, they help grant you more diners. Look at restaurants ads everywhere, you’ll notice they all follow a trend. They make use of bright colors that show energy, and luxurious ads make use of darker colors which represent sleekness and authority.
- Forming never pays.
Some restaurants lie and claim they are something they are not in any way, like stating they are vegan friendly and making use of only fresh ingredients.(Just watch Chef Gordon Ramsay’s “Kitchen Nightmares” for example.) There isn’t any use for all of that. You need to make use of facts when you are creating these ads of yours. It is very important. They make your restaurant credible. This is very important. Lots of internet users don’t touch banner ads because they aren’t trustworthy. These try to gather customers to your restaurant but be careful before you end up getting trapped into deceptive advertising.
- Make sure you’re number one in your trends in the food industry.
It isn’t a must you’re glued to social media. You don’t have to be active in 12 channels used for communication. These are okay. You simply need to know what’s trending among your diners, and these would provide you with that little opportunity window, which would help your sales increase.