The COVID-19 pandemic really drained the entire world and halted a lot of activities. However, one activity that kept on going was the healthcare provision. Health care providers and front-line workers have been the superheroes of the year. We have risked their lives, stayed away from home, and some even lost their lives during this […]
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Brands Who Put Their Money Where Their Mouth is in Terms of Giving Back During COVID-19
While the entire world is facing a very huge economic setback, with some companies currently laying off most of their employees, we still somehow see some companies or brands who have dedicated a lot to giving back to society during the COVID-19 crisis. When we talk about brands, you’re not merely mentioning multibillion-dollar companies or […]
Ideas to Stand Out from the ‘During this Unprecedented Time’ Marketing Trap
Are you tired of giving the excuse that your company or business is going down or becoming less profitable because the entire world is facing a global pandemic? Do you want to stand out from the “during this unprecedented time” marketing trap? Well then, you would most likely want to give this a thorough read. […]
Top Geico Car Insurance Commercials
One of the most powerful tools you can use for your business is advertisements. They can help any brand send a message, tell their story, and soon they connect in the most efficient, creative way to the targeted audience. Geico has created a wonderful name for itself with more than 20 years of adverts that […]
Ad Hoax or Reality: Peanut Butter and Pickle Twinkies?
Looking for the next great taste sensation that would sweep the nation off its feet? We’ve got America’s snack food engineers on the job! They have plenty of experience when it comes to experimenting with unique flavors. You’ve got to be willing to take a chance when you want to find the best edge to […]
Funny TV Ads: What We Love About the Snickers: Hungry Betty White Ad (2010)
You can rarely accuse Snickers of a bad taste. The commercials from the campaign were all 30 seconds. One of the most memorable ads by Snickers was the Snickers: Hungry Betty White ad in 2010. In the year 2009, Snickers was facing some business hardships. The candy bar started losing its market share and the […]
Types of U.S. Presidential Political Ads to Expect in 2020
We should expect different types of presidential campaigns this year. Some of them might be those that were used from the past. Some will be mostly aimed at the current events of the past year, surrounding issues like COVID-19 or Black Lives Matter. Keep reading to learn about the types of U.S. presidential political ads […]
Most Annoying Advertisements that Popped Up During COVID-19
Right from day one, a lot of brands need to advertise their products online. It is part of their marketing plans and strategy. There are a lot of successful businesses that make use of advertisements to engage and reach new customers. But these days online advertising can be irritating to people using the internet to […]
From Homemade Candles to International Success Story: Yankee Candle
Welcome to the Yankee Candle story, which can be your success story too. A lot of things happened before our story became a success. But this article would simply be mentioning some of the important parts of this success story. The Yankee Candle Success Story In 1969 on Christmas, Mike Kittredge was about 16 years […]
What Type of Business Strategy Does Disney Use to Attract Customers to Its Theme Parks?
You may wonder what type of business strategy does Disney use to attract customers to its theme parks. The truth is that the Walt Disney Company uses four basic strategies to attract loyal customers to all of its parks. Keep reading to learn more. 4 Major Strategies Disney Uses to Attract Customers to its Theme […]