The more advanced the world gets in terms of science and technology, the more the impact on other aspects of life like commerce. At a time, advertising was just a word-of-mouth activity. Years passed, and paper and pens were introduced. Now, we have social media, signboards, traditional media, and even neon signs.
In this article, we’re going to look at some of the best-lighted advertising signs that can get some awareness for your business. You have to note, however, that the sign isn’t going to call people on their phones to come see it. You have to strategically place it in a place where people would see it, and then leave the job to the sign to attract attention. Here’s a list of the best types you can invest in.
1. Cabinet signs
These ones are majorly used indoors or in small streets. They don’t cost too much and are easy to set up. The sign comes in the form of a box containing fluorescent lights that illuminate the inscription on it.
This sign will be seen easily both in the day and at night. During the day, you can choose to turn the light off and let it shine naturally, but the beauty usually comes towards the evening and at night. This is one sign you should invest in if you run a store on the street.
2. Front-lit channel letter signs
These ones are a bit expensive, but when you compare the creativity and the beauty, it adds to your store, and you wouldn’t mind about the cost. Channel letter signs will fashionably carry your business name.
It is lit up by the fluorescent lights in front of the box, but that’s not what gives it the resplendence. The color of the box is what reflects, so you must ensure that the color you’re choosing truly represents your business.
3. Back-lit channel letter signs
Compare back-lit channel letter signs lit from the back compared to their front-lit counterpart. Just like the front-lit letter signs, you have to make sure that the color you’re choosing will represent the image of your business.
Two things that set channel letter signs apart from cabinet signs is that the print is a lot bigger, and the lights can be changed easily when they become faulty.
4. Neon signs
This one is beautiful and more popular than the rest. Neon signs are used by most of the retail stores in the streets. The best part about neon signs is that you can put them up by yourself and spell any word that you want to spell. In fact, you can use the lights to create your company’s logo (if it is simple enough). You can also use a blend of different colors of neon lights to bring your business name to life.
There are other advertising signs like the externally lit signs with the ground lighting, recessed lighting, and top lighting. You should ensure that whichever one you choose should fit well with your store and your business.