Best and Worst Delta Air Lines Marketing

Delta Air Lines is well known as one of the international airlines which can take passengers to different countries around the world. Presently known to be able to tour through 60 and above countries, there are best and worst marketing strategies that have been used to publicize Delta Air Lines. And in this article, you will get to know them.

The Best Delta Air Lines Marketing Campaign

With the help of Viola Davis, the main star from the TV series “How to Getaway with Murder,” Delta introduced what is considered possibly its best-ever marketing campaign, “Close the Gap,” in March 2019 to celebrate diversity.

In the commercial, Davis talks about various communities around the world that are being viewed by the eyes of children. She states that with the aid of Delta Air Lines, you could “Close the Gap” between the nations of the world by connecting different people and cultures through air travel. 

This Delta Air Lines marketing campaign talks about how we as individuals are more alike than we are different. More things bring us closer together than tear us apart. Thus, we have the power to be stronger together than apart. And Delta Air Lines can help connect us.

This Delta Air Lines marketing campaign has helped customers worldwide seek connection with different people, new places, and awesome adventures.

The Worst Delta Air Lines Marketing Campaign

Apart from advertising campaigns, the worst of Delta Air Lines marketing lies in the bad word-of-mouth from passengers not happy with recent travel mix-ups such as lost connections, flights not leaving on time, and small seats in coach. These parts of air travel tend to steer away customers, making travel experiences unpleasant.

But Delta has tried to be better in some aspects. They are trying to make traveling by air better by offering more equipped restrooms and reducing the cost of their services, making flights cheaper and trying various ways in which customers will be more comfortable.

Overall, Delta Air Lines is a good means to travel – on par with other air carriers.

Either way, the next time you fly with Delta (or any other airline carrier, for that matter), if you are someone who experiences travel sickness, we recommend taking Doctor Wilson’s Land Sea and Air. This natural supplement helps prevent motion sickness and makes your flight more manageable.

You might be interested in …

girl wearing grey long-sleeved shirt using MacBook Pro on brown wooden table

WHAT IS A CREATIVE BRIEF IN MARKETING?

General

One of the most key ways to make a project very successful is to make a framework plan that has clear aims and objectives, which is what a creative brief is all about. A creative brief serves as a blueprint that will make a project go smoothly from start to finish. It makes sure that […]

Read More

Best Types of Lighted Advertising Signs for Your Business

General

The more advanced the world gets in terms of science and technology, the more the impact on other aspects of life like commerce. At a time, advertising was just a word-of-mouth activity. Years passed, and paper and pens were introduced. Now, we have social media, signboards, traditional media, and even neon signs. In this article, […]

Read More

Marketing Story: Black Friday 2019’s Lizzo Commercial Walmart Song

General

When you are marketing, your major aim should be to let your customers or clients on some of the reasons why they shouldn’t miss buying into your idea or product. You are there to promote, persuade, and compel your audience to take action.  The success or failure of every marketing piece solely depends on its […]

Read More