Welcome to the Yankee Candle story, which can be your success story too. A lot of things happened before our story became a success. But this article would simply be mentioning some of the important parts of this success story. The Yankee Candle Success Story In 1969 on Christmas, Mike Kittredge was about 16 years […]
Vicki Sims
What Type of Business Strategy Does Disney Use to Attract Customers to Its Theme Parks?
You may wonder what type of business strategy does Disney use to attract customers to its theme parks. The truth is that the Walt Disney Company uses four basic strategies to attract loyal customers to all of its parks. Keep reading to learn more. 4 Major Strategies Disney Uses to Attract Customers to its Theme […]
Iconic Ads & the Stories Behind Them
Anytime you think about brands you know, there is a chance you could recall the brand name and even the slogans for their campaign. These days, almost every brand comes up with beautiful slogans that would make a lasting impression in the hearts of their target audience. The 5 Most Iconic Ad Campaigns Nike – […]
What are the Three Steps of the Innovation Process?
There are three steps in the process of innovation, and they include gaining insight, identifying the problem, and creating a solution. Getting insight into an organization and how it works is important in sparking innovative ideas and change. You need to be constantly questioning and challenging the status quo. And if you feel stuck at […]
Marketing Success Story: Barbie Reveal Doll
I look back at my childhood and remember with a feeling of nostalgia the memories my friends and I created by playing with Barbie dolls. Look around you, you will observe that there’s been the new invention of toys the children play with, and Barbie dolls are definitely among them. Barbie was officially recognized on […]
Typical Job Duties and Marketing Manager Work Conditions
The job of a marketing manager should not be underestimated anywhere in the world. People with this job are seen as the communication link between an organization and its customers. They are in charge of coming up with messages to sell the company’s image in a good light. The duties of a marketing manager can […]
Marketing Stories: Vintage Tea Ads
Tea is widely known for its ability to greatly reduce one’s chance of suffering from cardiovascular disease. It also helps in improving the flow of blood in our body, along with some other health benefits. Tea improves our overall well-being. Here’s how. Why Drink Tea? Tea can be described as a self-care beverage that provides […]
Marketing Story: Black Friday 2019’s Lizzo Commercial Walmart Song
When you are marketing, your major aim should be to let your customers or clients on some of the reasons why they shouldn’t miss buying into your idea or product. You are there to promote, persuade, and compel your audience to take action. The success or failure of every marketing piece solely depends on its […]
Marketing Stories: Which Scientist Invented the Rolling Office Chair?
There are a lot of things that we use in this world, and we have wondered who invented them. The office chair is one of them. There is a great chance that when you sit in an office chair, you may have wondered which scientist invented the rolling office chair? Before we talk about which […]
Top Management and Marketing Concepts
If you are interested in management and marketing, there is a great chance that you have come across different management and marketing concepts. There is hardly any business that can’t succeed without having the right management and marketing concepts. Marketing concepts when used in business, no matter the type of concept it is, are important […]