The Amazon marketplace is a very stressful place to sell things, with over 1.9 million Amazon sellers. The competition is very serious and hot. And with the earning of 100000 dollars for only 10% of actives sellers and an amount of 1 million dollars for only 1% of succeeding active sellers, it will make the field for selling more tougher. Getting a great quality product, amazing design and good customer service are not enough for good sales anymore. Investing in an effective strategy is also needed.
If you wish to be part of the Amazon community, you are an Amazon seller newbie, or you are having an issue selling and you want to improve your strategy here are some tips for a good marketing strategy.
Digital marketing strategy: the definition.
It is a long-term plan that is associated with researches on the particular market and aims for audiences, filled with specific goals and objectives that are gotten through digital portals. The major goal is to get an understanding of the wants and needs of potential and already existing customers, and get their attention on attractive things and make them turn into buyers.
The basics of marketing strategy.
For every type of marketing, there is one similarity which is the essence, how to get buyers in a large number as quickly as possible. There are some tips for designing a marketing strategy. First create a good, unique, memorable brand, then hold some research to get data for good decisions making, after that get your targeted audience and find out all you need to know about them for an effective campaign, then choose your channels for marketing, make sure your choice is influenced by the data gotten from the research, find the equilibrium between underspending and overspending to showcase an effective campaign that will give positive results, wait and monitor carefully your campaign results and learn from any mistake.
Amazon, what can we learn from it?
Amazon is surely the largest ecommerce retailer in the world. The share has increased in 2021 by 50% unlike in 2016 by 34% in the United States. And the net sales have increased also by 127 million dollars in 2021 unlike in 2014 that the amount was 39 million dollars. Amazon put a lot of cost in marketing like in 2020, Amazon spent about 22 billion dollars which is 15% the increase than the previous year, which is a very good increase and it continues to grow. The main feature of Amazon is in the form of making the customer obsessed with the brand. This means that they want the best for their customers and ensure that they are satisfied so that they can buy again when they have the opportunity.For example, Core Med Science gives details on their products and how the products work on the body, they make huge sales on their vitamin products, the colorings, the picture of the product is just right for the customers to purchase.