Conversion marketing is simply converting visitors to your site to paying customers. It is the end result of your efforts to gain their attention enough to click that button that tells them what you want them to do.
However, conversion is different for different kinds of companies, for instance, a company selling products will want the visitor to click the buy button, while a services company would be more focused on getting the visitor to sign up for the services they offer.
Understanding the business and the target market will help with the right strategies to employ to convert those visits to profit. Here are a few tips for growing market conversions for your business.
7 Tips for Growing Marketing
Write Catchy Headlines
Your landing page should be alive with headlines that are hard to resist. Be creative and use language that will naturally call the attention of your target audience. If your target audience is the female population, the headlines that may catch their attention will differ from what will get that of the opposite gender. It is important that you keep it short and should be connected to what you are offering to have the desired result.
Use Videos and Images to Liven Your Page
A picture tells a thousand words. However, it depends on what you are offering. If you are selling a certain range of products, employ pictures of high-quality or demo videos showing how the products should be used or the testimonies of satisfied customers. If you are however a service provider, a video introducing your services to visitors should be employed.
Blow Your Own Horn
When visitors land on your page, they are in search of a solution to a problem or satisfaction for their cravings. They should not only see the product but the benefits of using the product or employing your services. You should also leverage on your niche, mark your territory, and give them more reasons than one while they should go beyond just a visit to carrying out a purchase.
Add Reviews and Testimonials
Most visitors who will eventually purchase your product will believe the testimonies of other customers than your advertisements and claims of success. Encourage customers to drop their reviews and testimonials and post mostly the positive ones on your page to encourage potential clients.
Keep It Simple and Easy to Digest
The importance of reducing distractions on the landing page cannot be overemphasized. Keep information to a minimum, use less words and images to get more of your message out. Less is more, and the saying is more than true in digital marketing. When visitors get to your page, they are usually in search of specific information, and if it takes longer than a few seconds to find due to a busy space they may bounce back.
A Strong and Urgent Call to Action
While you may not want your call to action to sound like a threat or pathetic, you have to make it so compelling that anyone who doesn’t take action will go away feeling like they have missed out on an opportunity of a lifetime. Use words like, “limited offer,” “offer lasts till 11:00 a.m.,” or “order now while stock last.”
In growing market conversions, one has to be patient and consistent; don’t get frustrated when traffic does not translate conversion from the onset. Be consistent, go back to the drawing board and fix the missing link and watch success roll in with time.
Growing market conversions can help your business grow if you employ the right tactics. In today’s world, your clients do not have to see a sign over your door to walk in; the digital space is a busy hub and anyone can walk in if you know what you are doing.