How to Set Up a Loyalty Rewards Program for Small Business

You’ve got a small business with great customers, and you need different ways to show them you appreciate their loyalty. Well, this article is meant for you. Read our basic guide on how to set up a loyalty rewards program for small business owners.

Why a Loyalty Program?

First of all, what are customer loyalty programs?

These are programs that show customers gratitude in one way or another when they continue to make purchases from a particular business. The more a particular customer continues to purchase goods and services from the business, the more rewards they continue to receive.

You as the owner of the business would choose which customer gets for what purchase. You could, for example, give a customer a discount on more goods bought the next time they shop with you once they have a certain number of points.

For customers to be able to join in the customer loyalty program, they have to give you their contact information, including name, phone number, and their email address. Membership cards could also be given for when these customers make purchases in your retail store. Cards keep count of how much that particular customer has purchased and how many loyalty points they have saved up. 

Here’s how to set up a loyalty rewards program for small business owners.

4 Steps to Creating a Loyalty Rewards Program for Small Business Owners

You need to know what it takes for customers to be members.

You could either give loyal customers an application to fill out, or get their contact information while they are purchasing your products. This is a very simple way to grow your loyalty customers’ email list

Identify members.

This is a very important step, and it could be done with either a mobile app or a punch card with a code that loyal customers can enter during the purchase of their items.

Offer rewards.

Now you need to come up with rewards that loyal customers would like and make them feel encouraged to continue purchasing from you. Bear in mind that you do not want to reward them too much, which would be bad for your own business.

Rewards to consider could include a price discount on the goods they purchase, free services, early access to some products, and so much more.

Keep communicating with customers.

After collecting the contact information of the customers for your loyalty rewards program, it is best to be official and cordial. Do not go overboard or be overbearing. Don’t share their contact info, and don’t call them directly. Email addresses can be used to send email discount offers.

With these steps, you could easily create your very own customer loyalty program and reward those loyal customers who always patronize you.