Delta Air Lines is well known as one of the international airlines which can take passengers to different countries around the world. Presently known to be able to tour through 60 and above countries, there are best and worst marketing strategies that have been used to publicize Delta Air Lines. And in this article, you will get to know them.
The Best Delta Air Lines Marketing Campaign
With the help of Viola Davis, the main star from the TV series “How to Getaway with Murder,” Delta introduced what is considered possibly its best-ever marketing campaign, “Close the Gap,” in March 2019 to celebrate diversity.
In the commercial, Davis talks about various communities around the world that are being viewed by the eyes of children. She states that with the aid of Delta Air Lines, you could “Close the Gap” between the nations of the world by connecting different people and cultures through air travel.
This Delta Air Lines marketing campaign talks about how we as individuals are more alike than we are different. More things bring us closer together than tear us apart. Thus, we have the power to be stronger together than apart. And Delta Air Lines can help connect us.
This Delta Air Lines marketing campaign has helped customers worldwide seek connection with different people, new places, and awesome adventures.
The Worst Delta Air Lines Marketing Campaign
Apart from advertising campaigns, the worst of Delta Air Lines marketing lies in the bad word-of-mouth from passengers not happy with recent travel mix-ups such as lost connections, flights not leaving on time, and small seats in coach. These parts of air travel tend to steer away customers, making travel experiences unpleasant.
But Delta has tried to be better in some aspects. They are trying to make traveling by air better by offering more equipped restrooms and reducing the cost of their services, making flights cheaper and trying various ways in which customers will be more comfortable.
Overall, Delta Air Lines is a good means to travel – on par with other air carriers.
Either way, the next time you fly with Delta (or any other airline carrier, for that matter), if you are someone who experiences travel sickness, we recommend taking Doctor Wilson’s Land Sea and Air. This natural supplement helps prevent motion sickness and makes your flight more manageable.